WORK BUILT TO DRIVE GROWTH.
From websites and landing pages to paid media and conversion strategy, we build the systems that turn attention into enquiries and enquiries into patients.
WHAT WE BUILD
META ADS
Patient acquisition campaigns across Facebook & Instagram.
GOOGLE ADS
Capture high-intent patients actively searching for treatments.
TIKTOK ADS
Short-form paid campaigns designed to generate attention and demand.
SNAPCHAT ADS
Reach relevant GCC audiences where they already spend their time.
WEBSITES & LANDING PAGES
Conversion-focused websites and landing pages designed to turn traffic into enquiries.
CONVERSION & TRACKING
GA4, GTM, pixels, events, attribution, retargeting and conversion optimization.
SAMPLE CASE STUDIES FOR OUR CLIENTSÂ Â
SAMPLE CASE STUDYÂ
CASE STUDY 01 — AESTHETIC CLINIC
Strategy: Meta Ads + landing page + WhatsApp conversion + retargeting.
+42%
+31%
+22%
SAMPLE CASE STUDYÂ
CASE STUDY 02 — HAIR TRANSPLANT CLINIC
Strategy: Google Search + Meta Ads + landing page.
+57%
-29%
+38%
BUILT BY A MARKETER. FOCUSED ON THE BUSINESS.
ABOUT THE FOUNDER
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Hi, I’m John-Carl Aoun the person behind THE AD LAB GCC.
I’ve spent the past 10+ years working across digital marketing, e-commerce, paid media, analytics and online growth, helping businesses turn digital traffic into measurable business results.
Over the years, I’ve worked across markets including the GCC, Lebanon and the UK, managing performance campaigns across Meta, Google, TikTok and other digital channels, while also working with Shopify, GA4, Google Tag Manager, SEO, conversion tracking and landing pages.
What I’ve learned is simple:
Getting attention is easy. Turning it into business is the hard part.
That’s why I built THE AD LAB GCC.
I wanted to create an agency focused specifically on clinics not an agency that simply manages social media, posts content or reports on impressions.
The focus is on the entire journey:
GET SEEN → GET THE ENQUIRY → CONVERT THE LEAD → BOOK THE PATIENT.
From paid advertising and high-converting websites to landing pages, tracking, retargeting and conversion strategy, I look at the entire system behind patient acquisition.
Because ultimately, your clinic doesn't need more followers.
It needs more patients.
It needs more patients.
OUR STRATEGIC PROCESS
01
02
03
04
ATTRACT
CONVERT
TRACK
SCALE